PRIVACY POLICY
More For Men | MFM Health Co. Ltd.
Effective Date: October 12, 2026
More For Men ("MFM") is the operating brand of MFM Health Co. Ltd. This Privacy Policy explains how MFM Health Co. Ltd. ("MFM," "we," "us," or "our") collects, uses, discloses, stores, and protects personal information through the More For Men website, communications, administrative operations, and mental health services.
MFM provides access to mental health services for individuals, couples, children, youth, and families through independent mental health professionals.
MFM is committed to handling personal information responsibly and in accordance with Alberta's Personal Information Protection Act (PIPA), Canada's Anti-Spam Legislation (CASL), and other applicable privacy requirements.
1. Scope of This Policy
This policy applies to personal information handled by MFM through:
The More For Men website;
Website forms and general inquiries;
Newsletter subscriptions and marketing communications;
Website analytics and cookies;
Appointment scheduling and administrative communications;
MFM's administrative, billing, and invoicing activities; and
MFM-managed accounts and interactions involving service providers such as Squarespace, Mailchimp, Google Analytics, Google Tag Manager, and Jane.
This policy describes MFM's responsibilities for personal information within its custody or control.
It does not replace the privacy notices, consent processes, or professional obligations of independent practitioners.
Clinical information collected or maintained by an independent practitioner may be subject to separate privacy requirements, including Alberta's Health Information Act (HIA), where applicable.
2. Independent Practitioners
Mental health professionals providing services through MFM operate as independent contractors and independent businesses. They are not employees of MFM.
Each practitioner is independently responsible for their professional practice and for the clinical records and health information within their custody or control.
These responsibilities include:
Collecting, using, and disclosing client information appropriately;
Obtaining informed consent for treatment and applicable technologies;
Maintaining accurate and confidential clinical records;
Protecting personal and health information;
Meeting applicable professional and regulatory obligations;
Establishing appropriate retention and disposal practices; and
Responding to requests concerning clinical information within their custody or control.
Practitioners may provide separate privacy notices explaining their own practices, technologies, and legal or professional obligations.
Questions about clinical records, treatment notes, clinical consent, or a practitioner's use of technology should be directed to the responsible practitioner.
MFM maintains administrative safeguards and provides access to approved systems to support appropriate information handling within its operations.
3. Personal Information We Collect
Depending on how you interact with MFM, we may collect:
Contact information, including your name, email address, telephone number, and mailing address;
Information voluntarily submitted through website forms or general inquiries;
Newsletter subscription information and consent records;
Administrative, billing, invoicing, and transaction information;
Appointment-related administrative information available through MFM's authorized use of Jane;
Information necessary to coordinate mental health appointments or respond to service inquiries;
Parent or legal guardian contact and administrative information where services involve children or youth;
Technical information, including IP address, browser and device information, referring pages, pages visited, approximate location, and website interactions; and
Records of communications with MFM.
MFM limits the personal information it collects to what is reasonably necessary for its identified purposes.
Please do not submit detailed medical information, clinical records, or urgent mental health concerns through general website forms or newsletter forms.
Clinical information should be communicated through appropriate channels established by the treating practitioner.
4. How We Collect Information
MFM may collect personal information:
Directly from you when you contact us, submit a form, subscribe to a newsletter, or otherwise communicate with MFM;
When you request an appointment or use an MFM-managed service;
Through authorized administrative access to Jane;
Automatically through cookies and similar website technologies; or
From a practitioner or service provider where authorized and reasonably necessary for administrative, scheduling, billing, or service-delivery purposes.
We collect personal information through lawful and appropriate means, with consent where required.
5. How We Use Personal Information
MFM may use personal information to:
Respond to questions, inquiries, and service requests;
Facilitate mental health appointment scheduling and administration;
Connect individuals with an appropriate independent mental health professional at their request;
Administer bookings, accounts, billing, and invoicing;
Support communications between clients and practitioners where appropriate;
Operate, secure, maintain, and improve the website;
Understand website traffic, performance, and user experience;
Send newsletters, mental health information, clinic news, service updates, and occasional promotions where consent has been obtained or communication is otherwise permitted by law;
Manage consent preferences and unsubscribe requests;
Prevent fraud, misuse, and security incidents;
Maintain appropriate business and financial records; and
Meet legal, regulatory, and contractual obligations.
MFM limits the collection, use, and disclosure of personal information to purposes that a reasonable person would consider appropriate in the circumstances.
6. Consent and Choices
MFM obtains consent where required by law.
Consent may be express or implied depending on the nature and sensitivity of the information and the circumstances.
You may withdraw consent, subject to legal or contractual restrictions and reasonable notice.
Withdrawing consent may affect MFM's ability to provide a requested service where the information is necessary for that service.
Newsletter Consent
Submitting a dedicated newsletter signup form and selecting its signup button indicates consent to receive the communications described with that form.
Newsletter consent is optional and is not required to access MFM services.
Every commercial electronic message will identify the sender and include a working unsubscribe mechanism where required by CASL.
You may unsubscribe at any time using the link provided in an email or by contacting MFM.
Unsubscribe requests will be processed in accordance with applicable legislation.
7. Cookies, Google Analytics, and Google Tag Manager
The MFM website is hosted through Squarespace and may use cookies or similar technologies required for website functionality, security, and performance.
MFM uses Google Tag Manager to manage website measurement tools and Google Analytics to understand how visitors find and use the website.
These technologies may collect information such as:
Device and browser information;
IP-derived or approximate location information;
Pages viewed;
Referring websites or search sources; and
Interactions with website content.
MFM uses this information in aggregated or statistical form to evaluate and improve website performance and marketing activities.
Where required, non-essential analytics technologies will be controlled through the website's cookie choices.
Visitors may also adjust browser settings to block or delete cookies. However, certain website functions may not operate as intended.
Google may process information on servers outside Canada.
Visitors are encouraged to review Google's privacy information and available browser or account controls.
8. Service Providers and Platforms
MFM uses third-party service providers to support its website, communications, administrative operations, and mental health appointment management.
Depending on your interaction with MFM, these may include:
Squarespace
Used for website hosting, website forms, and related website functionality.
Mailchimp
Used for newsletter subscriptions, email communications, and subscription management.
Google Analytics and Google Tag Manager
Used for website measurement, analytics, and tag management.
Jane
Jane is used for online booking, appointment scheduling, clinical documentation, and applicable clinic-administration functions.
Jane provides privacy and security controls designed to help Alberta clinics meet requirements under PIPA and the HIA, including:
Access controls and permissions;
Audit activity;
Secure Canadian data hosting;
Encryption;
Signed and timestamped clinical charts; and
Controlled information sharing.
Compliance also depends on how MFM and each independent practitioner configure and use the platform and fulfill their respective legal and professional obligations.
Each independent practitioner remains responsible for the clinical information within their custody or control, including information documented through Jane.
Third-Party Information Handling
These service providers may collect information directly through their platforms or process information for MFM under applicable terms, privacy notices, and contractual arrangements.
MFM provides service providers only with information reasonably necessary for the relevant purpose and requires appropriate handling of information within its control.
When you follow a link to or use Jane or another third-party platform, that platform's privacy terms may also apply.
Clinical information entered into or created through a practitioner's practice remains subject to the practitioner's responsibilities and applicable health privacy requirements.
9. Processing Outside Canada
Although MFM is a Canadian organization serving clients in Alberta, some technology providers or their subprocessors may store or process personal information outside Canada.
Depending on the service, processing may occur in Canada, the United States, Ireland, or other countries in which the provider or its subprocessors operate.
For example:
Mailchimp and Squarespace may process information in the United States or other jurisdictions;
Google maintains servers internationally; and
Jane account data configured for Canadian storage is hosted in Canada, although limited support activities or subprocessors may be governed by applicable arrangements.
When information is processed in another country, it may be subject to that country's laws and may be accessible to courts, law enforcement bodies, or government authorities in accordance with those laws.
You may contact MFM's Privacy Officer for more information about our policies and practices concerning service providers outside Canada.
10. Artificial Intelligence
MFM may use artificial intelligence tools to assist with website content, marketing, and administrative functions.
MFM does not enter client charts, clinical records, or identifiable health information into general-purpose artificial intelligence tools for these purposes.
Independent mental health practitioners may separately choose to use approved technologies, including AI-assisted clinical documentation tools, within their independent practices.
MFM does not select or operate practitioner-owned AI tools.
Each practitioner is independently responsible for:
Explaining applicable AI use to clients;
Obtaining informed consent where required;
Protecting confidential client information;
Evaluating privacy and security risks;
Meeting professional and regulatory requirements; and
Completing any required privacy assessments.
Clients with questions about AI use during treatment should speak directly with their treating practitioner.
11. Disclosure of Personal Information
MFM does not sell personal information.
MFM may disclose personal information:
To service providers acting for or supporting MFM;
To an independent practitioner or service with your direction or consent;
Where reasonably necessary to administer a service you requested;
To professional advisers, insurers, auditors, or payment and financial service providers where appropriate;
In connection with a proposed or completed business transaction, subject to applicable safeguards; or
Where required or authorized by law, including responding to lawful requests, protecting rights or safety, investigating misuse, or complying with legal obligations.
MFM limits disclosure to information reasonably necessary for the identified purpose.
Independent practitioners are separately responsible for disclosures involving clinical information within their custody or control.
12. Safeguards
MFM uses reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the personal information within its custody or control.
These safeguards may include:
Access controls and account permissions;
Secure administrative and booking platforms;
Authentication and account security measures;
Staff confidentiality expectations;
Appropriate information-sharing procedures;
Secure communication practices; and
Policies governing the collection, use, disclosure, storage, retention, and disposal of information.
Access to personal information is limited to individuals who require it for authorized purposes.
No system or method of transmission is completely secure.
If a privacy breach creates a real risk of significant harm or otherwise triggers a legal reporting requirement, MFM will provide notifications as required by applicable law.
Independent practitioners are responsible for meeting applicable privacy breach obligations concerning information within their custody or control.
13. Retention and Disposal
MFM retains personal information only for as long as reasonably necessary to fulfill the purposes described in this policy and meet applicable legal, accounting, operational, and contractual requirements.
When information is no longer required, MFM securely destroys, deletes, or anonymizes it, subject to technical limitations and lawful retention requirements.
Independent practitioners determine the retention and disposal of their clinical records in accordance with applicable laws and professional requirements.
Where a service or third-party platform is discontinued, MFM will address any information remaining within its custody or control in accordance with applicable privacy obligations and retention requirements.
14. Access and Correction
You may request access to personal information about you that is within MFM's custody or control.
You may also request correction of personal information that is inaccurate or incomplete.
MFM may need to verify your identity before responding.
Access may be limited where permitted or required by law, and MFM will explain any lawful limitation that applies.
Requests concerning clinical records within an independent practitioner's custody or control must be directed to that practitioner.
MFM will respond to requests concerning information within its responsibility in accordance with applicable privacy legislation.
15. Children and Youth
MFM offers mental health services to children and youth through independent mental health practitioners.
When services involve a person under 18, consent and confidentiality requirements depend on the young person's capacity, applicable law, professional obligations, and any relevant parenting or guardianship arrangements.
Depending on the circumstances, consent may be provided by a parent or legal guardian, or by a young person who has the legal capacity to consent to their own treatment.
Where parents or guardians are separated, divorced, or otherwise not part of the same household, MFM or the treating practitioner may request parenting agreements, court orders, or other documentation necessary to establish decision-making authority.
The practitioner is responsible for determining and documenting appropriate treatment consent in accordance with applicable legal, ethical, and professional requirements.
Parents and guardians may be asked to provide personal information for booking, billing, consent verification, and communication purposes.
The independent practitioner will explain how the young person's privacy, confidentiality, and clinical information will be managed throughout therapy.
A parent or guardian's involvement in treatment does not automatically provide unrestricted access to a young person's confidential clinical information.
Our general website and newsletter forms are not intended to collect sensitive health information from children.
Children and youth seeking mental health services should use the appropriate booking channel, with parent or guardian involvement where legally required.
16. External Links
The MFM website may contain links to third-party websites, booking systems, or other external platforms.
MFM is not responsible for the privacy practices of third parties operating independently from MFM.
We encourage visitors to review the privacy information provided by each website or platform they use.
17. Changes to This Policy
MFM may update this Privacy Policy to reflect changes in:
Our services and operations;
Technologies and service providers;
Privacy practices;
Legal or regulatory obligations; or
Administrative procedures.
The current version will be posted on the MFM website with its effective date.
Material changes may be communicated through an additional notice where appropriate.
18. Contacting Our Privacy Officer
Questions, concerns, access or correction requests, and complaints about MFM's handling of personal information may be directed to:
Privacy Officer
More For Men / MFM Health Co. Ltd.
120 5th Avenue, Unit 2204
Cochrane, Alberta T4C 0A4
Phone: 403-981-9868
Email: private@moreformen.ca
If we are unable to resolve a privacy concern, you may contact the Office of the Information and Privacy Commissioner of Alberta.